Fernando Vilela, CEO of Café na Trilha and CMO of WSB Advisors, secured the runner-up position in his category at the 2025 Sertões Petrobras Cup, following the third and final stage held this past weekend in Ibitipoca, Minas Gerais.
Even with a fourth-place finish in the last stage, Fernando accumulated enough points to secure second place in the season’s ranking. The championship also featured stages in Campos do Jordão (SP) and Nova Lima (MG), between May and July.
The Sertões Cup is one of the most prominent competitions in Brazil’s mountain bike calendar, bringing together athletes of all levels while boosting local economies along its route. Integrated into the traditional Rally dos Sertões, the event stands out for its diversity of modalities, which also include motorcycles and cars, and for the support of major sponsors such as PRIO, a key player in the oil and gas sector.
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